It’s official. We are a society that craves instant gratification. The latest trend amongst consumers is called “Now-ism” and it’s growing in leaps and bounds. We don’t seem to be able to wait in order to obtain something that we want anymore. We want it and we want it now. Patience may just be a lost virtue.
Our relentless pursuit of instant information, communications, pleasure, if not indulgences was almost certainly born in this “online” age. We have instant access to so much that we seem to be craving a consumption of the experience and the thrill of the “now”.
This focus on experiences, this lust to collect as many experiences and stories as soon as possible is addictive. Twitter is a perfect example. The Twitters of this world offer a truly real-time snapshot of what the world is thinking, doing, protesting (if not fighting) for and against, loving, reviewing, buying, feeling, attending, traveling to, donating to, gossiping about, asking for, hating, wearing, watching, eating, reading, drinking, listening to…
Click here to see the Total Number of Tweets in Real Time
If something digital/online is too slow, too cumbersome, too poorly written, or too boring, a substitute is only a search term and a click away. Cell phones have advanced to the point that we can be online all the time in almost any place. There are some now capable of scanning bar codes and then searching online and local retailers for the best prices for that item. The iPhone’s “there’s an app for that” demonstrates the mass customization and everything-ness so many of us crave.
Before you blame the younger generation, remember when televisions were huge and cumbersome pieces of furniture with only a few crummy stations. Imagine if we still had to plan our evenings television viewing by first reading the TV Guide and then have to actually get off the couch, walk across the room and turn a dial to change the channel. No thanks!
But I do fear we may have lost our impulse control. When you watch the Marshmallow Experiment video below you may want to ask yourself “how would I do in this situation?” You can substitute the marshmallow for something that you find tempting…whatever that may be.