I am always fascinated by the art of marketing. Yes, I said art. I think you have to be very creative to come up with a brilliant marketing campaign. You may have noticed my interest in marketing by the fact that I’ve written other posts highlighting well done commercials. The one by Old Spice and another by Kotex stand out for me.
When I come across good marketing (which is rare) I feel a surge of excitement. I guess I’m just weird like that. But if you’re attempting to persuade me to buy your product then I appreciate it when you’ve put some real effort and creativity into it. When you treat me with respect and play to my intelligence instead of the other way around, then you know what? I’ll probably buy your product and try it out.
I’ve discovered another gem of creativity in marketing and I think you’ll agree. This one is very interactive. Smart! I can see future advertising becoming interactive with its audience. Play along with the video below. Click on “shoot the bear” or “don’t shoot the bear” and see what happens. It’s fun and funny and it’s perfectly directed to their target consumers (students in this case). I wrote about a dozen options in the space and laughed with the results of each one. Way to go Tipp-Ex. White and re-write. Brilliant!
I was surfing the Internet looking for topics to write about and you know how it goes, you type in one thing and it takes you into a completely different direction.
I haven’t written about sex in a while so thought I would go that route. I was researching why ‘Sex Sells’ in advertising and came across three funny Axe Commercials. I LOVE that these women totally put themselves out there, and that was just to ‘get’ the commercial. Auditioning can be completely embarrassing, even humiliating, I’ve had to do some pretty silly stuff in my years of auditioning but this one takes the cake for me. I am honestly not sure I could have done this seriously enough to actually land the job. You can see some of the auditions on YouTube as well, which is kind of disturbing from an actresses point of view (I cringe at the thought of an old audition tape showing up on the Internet) but hey, it is what it is, right?
So after trying to research why Sex Sells, lets just say it does for now, and even more so if its got a laugh attached to it!
“Bom Chicka Wah Wah” ~
I hope you had a laugh and guys if I were you I’d give Axe a try! Bonnie for some reason I can see you doing this and it makes me laugh just thinking about it. Every time I enter a grocery store with my son I warn him that I am feeling like I just might ‘Bom Chicka Wah Wah’, he walks back to the Jeep, it makes me laugh that he actually thinks its possible. I think I might give it a try sometime, without warning of course. Therapy’s going to be expensive 🙂 lol