Give It To Me…Now!

Bonnie Johnson's PostIt’s official.  We are a society that craves instant gratification.  The latest trend amongst consumers is called “Now-ism” and it’s growing in leaps and bounds.  We don’t seem to be able to wait in order to obtain something that we want anymore.  We want it and we want it now.  Patience may just be a lost virtue.

Our relentless pursuit of instant information, communications, pleasure, if not indulgences was almost certainly born in this “online” age.  We have instant access to so much that we seem to be craving a consumption of the experience and the thrill of the “now”.

This focus on experiences, this lust to collect as many experiences and stories as soon as possible is addictive.  Twitter is a perfect example.  The Twitters of this world offer a truly real-time snapshot of what the world is thinking, doing, protesting (if not fighting) for and against, loving, reviewing, buying, feeling, attending, traveling to, donating to, gossiping about, asking for, hating, wearing, watching, eating, reading, drinking, listening to…


Click here to see the Total Number of Tweets in Real Time

Chocolate bar

Bloomsberry Chocolate

If something digital/online is too slow, too cumbersome, too poorly written, or too boring, a substitute is only a search term and a click away.  Cell phones have advanced to the point that we can be online all the time in almost any place.  There are some now capable of scanning bar codes and then searching online and local retailers for the best prices for that item. The iPhone’s “there’s an app for that” demonstrates the mass customization and everything-ness so many of us crave.

Before you blame the younger generation, remember when televisions were huge and cumbersome pieces of furniture with only a few crummy stations.  Imagine if we still had to plan our evenings television viewing by first reading the TV Guide and then have to actually get off the couch, walk across the room and turn a dial to change the channel.  No thanks!

But I do fear we may have lost our impulse control.  When you watch the Marshmallow Experiment video below you may want to ask yourself “how would I do in this situation?”  You can substitute the marshmallow for something that you find tempting…whatever that may be.



5 thoughts on “Give It To Me…Now!

  1. Well I have to say I LOVE the title of this post, got me to read it on my tiny little phone screen right from bed, I couldn’t wait until I walked down the stairs to the 17 ” screen at the table!!!! What does that tell you about me!! Ha! I think that some things are worth waiting for, I can’t think of anything at the moment tee hee but I am sure there are some. The anticipation is the fun part of waiting for things. Christmas is the hardest thing for kids or their birthdays because the pay off is so huge. Patience is a virtue and it is getting lost in our society. I loved the kid at the end of the video he really showed restraint!

  2. This was fabulous ! I still have tears rolling down my face !
    I think it would be nice to go back to the days where we had to look in the T.V. Guide to find out what was on and get up of our sorry you know what to change the channel !
    I was the first remote control in our house…. It went something like this…. ” Rick… channel 8 ! ” I don’t think our need it now ! attitudes are all that healthy.
    This Is Good To Think About !

  3. that was awesome Bumpy, and loved how they would practically put it in their mouths then put it down with a grimace.. so funny.

    What’s funny about tv remotes is, although we can still, on most tv’s, change the channel from the tv, we will STILL get up and search high and low throughout the entire house for the remote if it is lost cause far be it from us to actually have to get up more than once to change the channel or adjust the volume.

    Now-ism. I like it and hate it

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.