I am always fascinated by the art of marketing. Yes, I said art. I think you have to be very creative to come up with a brilliant marketing campaign. You may have noticed my interest in marketing by the fact that I’ve written other posts highlighting well done commercials. The one by Old Spice and another by Kotex stand out for me.
When I come across good marketing (which is rare) I feel a surge of excitement. I guess I’m just weird like that. But if you’re attempting to persuade me to buy your product then I appreciate it when you’ve put some real effort and creativity into it. When you treat me with respect and play to my intelligence instead of the other way around, then you know what? I’ll probably buy your product and try it out.
I’ve discovered another gem of creativity in marketing and I think you’ll agree. This one is very interactive. Smart! I can see future advertising becoming interactive with its audience. Play along with the video below. Click on “shoot the bear” or “don’t shoot the bear” and see what happens. It’s fun and funny and it’s perfectly directed to their target consumers (students in this case). I wrote about a dozen options in the space and laughed with the results of each one. Way to go Tipp-Ex. White and re-write. Brilliant!